John Nguyen
SEO & Digital Marketing Specialist
- Marketing specialist delivering measurable growth for businesses in Vietnam and Canada.
- Strong background in WordPress development, technical SEO, and performance marketing.
- Experienced in on-page/off-page SEO, site structure, internal linking, Core Web Vitals, mobile usability, and competitor research.
- Proven ability to run Google Ads Search/Display, track conversions with GA4 + GTM, and execute remarketing to improve ROI.
- Adept at using ChatGPT, GenAI, and Copilot to scale content optimization and enhance user experience.
Recent Certifications
Core Technologies
Marketing & Technical Skills
Practical capabilities across SEO, paid media, analytics, AI-assisted optimization, and software foundations that support measurable business growth.
SEO
Site structure, crawlability, indexing, and schema optimization
Titles, meta descriptions, keyword mapping, and content relevance
Backlink audits and white-hat link building practices
Local ranking optimization on Google and Bing
Page speed and mobile-first performance improvements
Tools
Site management, content workflows, and structural optimization
On-page controls, metadata, and structured optimization workflow
Competitor research, keyword intelligence, and auditing
Backlink analysis and keyword gap discovery
High-impression query analysis and indexing diagnostics
Ads & Analytics
Campaign management for high-intent traffic
Audience and placement strategy for reach and remarketing
Conversion measurement and performance reporting
Reliable event and conversion tracking setup
Re-engagement strategy to improve ad spend efficiency
AI & Automation
Drafting and optimization support for SEO content workflows
AI-assisted keyword and content ideation
Workflow acceleration for technical tasks and automation
Insight generation for campaign and content improvements
Optimization support for ad strategy and execution
Web & Engineering Foundations
Practical implementation for web optimization tasks
Front-end and content structure improvements
Version-controlled workflow and collaboration
Repository management and branch-based collaboration
User-centered design decisions from SAIT training
Additional Competencies
Professional Certifications
Credentials that validate practical expertise in analytics, paid media, and performance-focused digital execution.
Google Analytics Certification
Validated competency in analytics strategy, event-driven measurement, reporting, and optimization through Google Analytics.
Key Skills:
Google Ads Search Certification
Demonstrates applied capability in building and optimizing Google Search campaigns focused on qualified traffic and conversions.
Key Skills:
Google Ads Display Certification
Certified in display campaign fundamentals including audience strategy, placements, creative formats, and optimization.
Key Skills:
Software Development Diploma
Diploma foundation in software analysis, UX, databases, security, and full-stack development that strengthens technical marketing execution.
Key Skills:
Featured Case Studies
Resume-aligned project highlights across SEO delivery, paid campaign optimization, AI workflows, and academic software collaboration.
Local SEO Growth Program
Executed a technical and on-page SEO program that improved crawl efficiency, strengthened indexing quality, and increased local search visibility.
Key Features:
Technologies:
Google Ads Search & Display Optimization
Managed Search and Display campaigns with conversion-focused targeting, improving lead quality and budget efficiency.
Key Features:
Technologies:
AI-Assisted SEO Content Optimization
Implemented AI-supported content workflows to scale optimization cycles, keyword alignment, and user experience improvements.
Key Features:
Technologies:
SAIT Capstone Project - Mobile & Web Solution
Collaborated in a 4-member team to analyze requirements, build a Python-based class solution, and validate functionality with unit tests.
Key Features:
Technologies:
Interested in working together?
Let's align SEO, paid media, and analytics into one measurable growth roadmap for your business.
Professional Activities
A focused timeline of marketing experience, certifications, software education, and community contribution.
Web Manager - SEO & Digital Marketing
ActiveDeluxe Nail Bar | Carrington, Calgary, AB | Present
Present
Led end-to-end SEO and performance marketing execution to improve visibility, rankings, qualified leads, and ad efficiency.
Key Achievements:
Technologies:
Software Development Diploma
CompletedSouthern Alberta Institute of Technology (SAIT), Calgary, AB
Completed Apr 2025
GPA: 3.83 / 4.00 | Completed April 2025. Built a strong software engineering foundation that supports technical SEO and marketing execution.
Key Achievements:
Technologies:
Google Certifications
CertifiedAnalytics + Ads Credential Track
2023-2026
Maintained role-relevant Google certifications for analytics and paid media execution.
Key Achievements:
Technologies:
SAIT Capstone Project
CompletedMobile & Web Solution | Jan 2024 - Apr 2024
Jan 2024 - Apr 2024
Collaborated with a 4-member team to analyze requirements, implement Python functionality, and validate against project expectations.
Key Achievements:
Technologies:
Volunteer - Calgary Food Bank
ActiveCalgary, AB | Apr 2024 - Present
Apr 2024 - Present
Contributing to warehouse and event operations through reliable teamwork and safety-focused execution.
Key Achievements:
Technologies:
Get In Touch
Looking to improve search visibility, paid traffic quality, and conversion performance? Let's discuss your current funnel and next growth priorities.
mailtam62@gmail.com
Phone
(825) 288-0437
Location
Calgary, AB, Canada